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Content Isn't Branding (continued)

“I hope your clients don’t read Ad Age,” quipped a comment at the end of my latest essay in which I said Chrysler’s “Halftime in America” movie was a great piece of entertainment, but that brands need...

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All Content is Not Created Equal – A Conversation with CMI Founder Joe Pulizzi

by: Jason MillerWhen it comes to content marketing and social media experts, Joe Pulizzi is always at the top of the list. A leading author, speaker, strategist, and founder of the Content Marketing...

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Ten Takeaways from BlueGlass LA: The Internet Marketing Experience Part 2

by: Jason MillerFollowing up on yesterday’s post, I am still reveling in the thought leadership bliss and overflow of insights from last week’s Blueglass LA internet marketing conference. Here are five...

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Communications Planning in 2013

The good people at WARC are keen to encourage people to start thinking early about planning themes for 2013 and so have asked me (along with a few other ad bloggers around the world) to put down a few...

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Six Social-Digital Trends for 2013

Originally published in Harvard Business Review.It's that time of year again — time to take a stab at what's going to matter in the year ahead as technology continues to influence how we work and live....

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The Biggest Issue In Content Marketing

Suddenly everyone is talking about Content Marketing and perhaps the chart below explains why. read more

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70, 20, 10

I've been talking about 70, 20, 10 models for a good time, and it seems that it's applicable in a wide number of different contexts. Generally, it relates to the idea that the majority of time, focus,...

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It's Time to Re-Invent Advertising

Several weeks ago I drafted a post articulating the need for the Public Relations industry to re-invent itself. That still needs to happen—and there's a lot of work to do. What I didn't communicate in...

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Are you now filtered out? What Facebook’s new News Feed really means for brands

Facebook yesterday launched a significant refresh of its News Feed– the main way most people interact with content on the social network. The changes give images a more central role in the user...

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Why viral content is not the same as popular content

“We want this video to go viral”– a phrase used too often without really considering what ‘to go viral’ means. I imagine what people mean when they say this is“we want this video to be really popular...

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Let's Build Something

Maria Popovaonce joked that it seemed as though we'd "reached a cultural point at which every time someone uses the word 'curation' in reference to content and publishing, an actual museum curator...

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Content Curation for Lead Nurturing

By now, many marketers are convinced of the value of lead nurturing– but they remain flummoxed by the task of creating content to fuel their programs. In this post, I’d like to propose that marketers...

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Building Brands by Creating Content

The topic at iMedia’s Brand Summit, Brands as Content Creators, was a provocative one. Pundits including David Shing, Digital Prophet at AOL, and Berkeley prof Bill Pearce, and practitioners from...

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The Five Content Archetypes

Today, the talk of the town amongst marketers is the potential for brands to act as publishers and media companies, going direct to their customers or consumers in the fight to earn attention. It's a...

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Brilliant Social Proof Display by Mashable

Many, if not most, content sites today show how many social media shares each page or article has earned. This is a classic use of social proof, i.e., building credibility and earning additional shares...

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