Content Isn't Branding (continued)
“I hope your clients don’t read Ad Age,” quipped a comment at the end of my latest essay in which I said Chrysler’s “Halftime in America” movie was a great piece of entertainment, but that brands need...
View ArticleAll Content is Not Created Equal – A Conversation with CMI Founder Joe Pulizzi
by: Jason MillerWhen it comes to content marketing and social media experts, Joe Pulizzi is always at the top of the list. A leading author, speaker, strategist, and founder of the Content Marketing...
View ArticleTen Takeaways from BlueGlass LA: The Internet Marketing Experience Part 2
by: Jason MillerFollowing up on yesterday’s post, I am still reveling in the thought leadership bliss and overflow of insights from last week’s Blueglass LA internet marketing conference. Here are five...
View ArticleCommunications Planning in 2013
The good people at WARC are keen to encourage people to start thinking early about planning themes for 2013 and so have asked me (along with a few other ad bloggers around the world) to put down a few...
View ArticleSix Social-Digital Trends for 2013
Originally published in Harvard Business Review.It's that time of year again — time to take a stab at what's going to matter in the year ahead as technology continues to influence how we work and live....
View ArticleThe Biggest Issue In Content Marketing
Suddenly everyone is talking about Content Marketing and perhaps the chart below explains why. read more
View Article70, 20, 10
I've been talking about 70, 20, 10 models for a good time, and it seems that it's applicable in a wide number of different contexts. Generally, it relates to the idea that the majority of time, focus,...
View ArticleIt's Time to Re-Invent Advertising
Several weeks ago I drafted a post articulating the need for the Public Relations industry to re-invent itself. That still needs to happen—and there's a lot of work to do. What I didn't communicate in...
View ArticleAre you now filtered out? What Facebook’s new News Feed really means for brands
Facebook yesterday launched a significant refresh of its News Feed– the main way most people interact with content on the social network. The changes give images a more central role in the user...
View ArticleWhy viral content is not the same as popular content
“We want this video to go viral”– a phrase used too often without really considering what ‘to go viral’ means. I imagine what people mean when they say this is“we want this video to be really popular...
View ArticleLet's Build Something
Maria Popovaonce joked that it seemed as though we'd "reached a cultural point at which every time someone uses the word 'curation' in reference to content and publishing, an actual museum curator...
View ArticleContent Curation for Lead Nurturing
By now, many marketers are convinced of the value of lead nurturing– but they remain flummoxed by the task of creating content to fuel their programs. In this post, I’d like to propose that marketers...
View ArticleBuilding Brands by Creating Content
The topic at iMedia’s Brand Summit, Brands as Content Creators, was a provocative one. Pundits including David Shing, Digital Prophet at AOL, and Berkeley prof Bill Pearce, and practitioners from...
View ArticleThe Five Content Archetypes
Today, the talk of the town amongst marketers is the potential for brands to act as publishers and media companies, going direct to their customers or consumers in the fight to earn attention. It's a...
View ArticleBrilliant Social Proof Display by Mashable
Many, if not most, content sites today show how many social media shares each page or article has earned. This is a classic use of social proof, i.e., building credibility and earning additional shares...
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